Sensory marketing is based on directly impacting the senses of a potential client and evoking the desired sensations. To a large extent this refers to the subconscious. During the initial 20-30 seconds of contact with a new place or product, the senses absorb multiple stimuli. There is so much information that only part of it is intentionally registered. However, the subconscious constantly analyzes the message, creating a holistic image.